Well I guess Tom and I had a similar idea.
When you think of hipsters, you conjure a distinct picture: a skinny person wearing skinny jeans, flannel, thick rimmed glasses, carrying a mason jar, biking, unclean, vinyl records, and probably from Portland or Brooklyn. They seem to stick out from the fashion and masses of mainstream culture.
Hipsters are men and women who value counter-culture, they are shunning most ideas of what mainstream culture have told us. They have a certain look to them, with their clothes, hair, and even attitude (as exemplified above). The subculture has created a consensus of how to show their interests to society (Blue 80). They are rejecting the mainstream consumer idea by shopping at thrift and vintage stores, shunning our capitalistic economy. However, these aspects are supposed to make them different from the mainstream world, hipsters are technically conforming in their own culture, creating a cultural hegemony. Consequently, they have become sort of hypocrites; they are living their subculture’s equivalent to the mainstream idea they hate.
But as the anti-mainstream fashion has caught on, there are people who are falsely calling themselves hipsters. With the rise of stores like Urban Outfitters and American Apparel, these “hipsters” are not turning away from the consumer world; they are spending up to fifty dollars on a shirt that is supposed to cater to the hipster demographic. “Real” hipsters are supposed to put “distance between producer and consumer,” buy buying second hand clothes (Red 91). With the emergence of hipster retail stores, those who buy their clothes are only perpetuating the oppressive nature of the business and consumer. The idea of buying hipster looking clothes from such retail stores generates the “’negotiated’ mix of both ‘commercial’ and ‘authentic’ (Blue 82).” It could be the lack of knowledge that many have of what exactly is the hipster subculture, but if one identifies as a hipster and shops at these certain stores they are just adding to the hegemonic nature of this sub-culture.